PuntoUP Professional Recruitment is seeking a Fleet Manager for an international automotive group that imports and distributes two emerging SUV brands in Romania through a fast-growing dealer network. This is a business-building role: the company is entering the corporate and fleet segment for the first time on the Romanian market, and needs a commercially sharp professional to open the channel from scratch – from leasing partnerships and corporate clients to rent-a-car operators and public tenders.

Location: Bucharest, Romania – on-site role with extensive travel across the country for client meetings, dealer support, and fleet partner development.

Main Purpose of the Job: Building and scaling the B2B fleet sales channel for two new automotive brands in Romania – establishing partnerships with operational leasing companies, corporate fleet buyers, rent-a-car operators, and public sector entities, while creating the processes, pricing frameworks, and commercial arguments that turn a retail-only brand into a credible fleet contender.

Job Profile:

• Develop and execute the fleet sales strategy for the Romanian market – define target segments (operational leasing, corporate fleets, rent-a-car, public tenders), set priorities, and build the commercial pipeline from zero.
• Establish and manage relationships with key operational leasing companies (Arval, Ayvens/ALD-LeasePlan, Autonom, BCR Fleet Management) to get the brands listed in their vehicle catalogues and recommended to corporate clients.
• Identify, prospect, and convert corporate fleet clients – from mid-size companies to large enterprises – positioning the SUV range as a competitive alternative in TCO, warranty coverage, and technology.
• Develop fleet-specific pricing proposals, discount structures, and volume-based commercial conditions in coordination with the Country Director and regional HQ; present and negotiate offers with fleet decision-makers.
• Build a structured tender and bid process for public sector opportunities – monitor procurement platforms, prepare technical and commercial documentation, ensure compliance with tender requirements.
• Collaborate with the dealer network to support fleet deliveries, registration processes, and aftersales coordination for corporate accounts.
• Work closely with Marketing to develop fleet-targeted materials: TCO comparisons, fleet brochures, case studies, corporate presentations, and digital content for the B2B segment.
• Track fleet sales performance – pipeline, conversion rates, volume by channel and partner – and report monthly to the Country Director and HQ Sales team.
• Monitor the Romanian fleet market: competitor fleet offers, leasing trends, EV/hybrid adoption in corporate fleets, regulatory changes (taxation, deductibility, green incentives) that impact fleet purchasing decisions.
• Represent the brand at fleet industry events, corporate mobility forums, and leasing partner meetings.

Candidate Profile:

• Bachelor’s or Master’s degree in Business, Economics, Marketing, or a related field.
• Minimum 3–5 years of experience in fleet sales, B2B automotive sales, or key account management within the automotive industry (OEM, importer, distributor, or leasing company).
• Proven track record of building commercial relationships with leasing companies, corporate clients, or fleet operators in Romania.
• Strong understanding of the Romanian fleet market – operational leasing dynamics, key players, corporate buying behavior, public procurement processes.
• Solid commercial and negotiation skills – comfortable presenting to C-level fleet decision-makers and negotiating volume-based agreements.
• Financial literacy – able to build and discuss TCO models, fleet pricing scenarios, and margin calculations.
• Fluent English (written and spoken) – regular coordination with regional HQ in Hungary; Romanian native.
• Self-starter mentality – this is a channel-building role, not a channel-maintaining one. The right person thrives on building something from scratch.
• Strong CRM discipline – pipeline management, reporting, and follow-up rigor.
• Driving license category B; willingness to travel extensively within Romania.

Benefits:

• Competitive base salary plus performance-based commission/bonus structure tied to fleet volume targets.
• Company car.
• Opportunity to build an entirely new sales channel for two automotive brands – high-impact, high-visibility role.
• Direct involvement in strategic decisions alongside the Country Director and European HQ.
• International work environment with career growth potential as the fleet channel scales.
• 7-year vehicle warranty and strong product fundamentals as commercial leverage in fleet conversations.

All candidates who meet the above qualifications are warmly encouraged to submit their applications online. We will reach out exclusively to those who are best suited for the role within a maximum of two weeks.

For other job opportunities, visit our website at www.puntoup.com and upload your CV to our database to remain eligible for both current and future positions. All applications are handled with the utmost confidentiality.

By submitting your personal data via email to any address ending in “www.puntoup.com” or “www.puntoup.ro,” through social media platforms (such as Facebook, LinkedIn), or by applying via an online job portal, you provide explicit consent for PuntoUP and its affiliated companies to process your data. For more information, please refer to our data processing policy. Should you have any concerns regarding your personal data, kindly contact dataprotection@puntoup.com.