PuntoUP Professional Recruitment is seeking a Product Manager for an international automotive group rapidly expanding in the Romanian market – the regional importer and distributor of two emerging SUV brands with a growing dealer network across the country. The ideal candidate combines strong automotive product knowledge with commercial acumen, analytical thinking, and the ability to coordinate between a Central European headquarters and the local market.

Location: Bucharest, Romania – on-site role with regular travel across Romania and occasional travel to the regional HQ in Hungary.

Main Purpose of the Job: Driving product portfolio strategy execution in the Romanian market – from new model launches and pricing recommendations to competitive positioning and dealer product training – ensuring each model is optimally configured, priced, and positioned to win in a fast-growing, highly competitive segment.

Job Profile:

• Coordinate the local launch of new models and facelifts – timelines, specifications, configuration options, marketing briefs – in alignment with the regional HQ product roadmap.
• Prepare and maintain detailed product positioning documents: feature comparisons, competitive benchmarks, pricing grids, and sales arguments for the dealer network.
• Analyze the Romanian automotive market – competitor pricing, segment trends, registration data, customer preferences – and translate findings into actionable product recommendations for management.
• Develop pricing proposals for each model and trim level based on market analysis, cost inputs from HQ, and margin targets; present recommendations to the Country Director for approval.
• Manage the product lifecycle from pre-launch preparation through active sales to phase-out, including configuration mix optimization and stock-level recommendations.
• Build and deliver product training sessions for the sales network – ensuring dealers understand technical specifications, key differentiators, and competitive advantages of each model.
• Collaborate with the Marketing team on product-focused campaigns, digital content, brochure accuracy, and launch event preparation.
• Monitor sales performance by model, trim, powertrain (ICE, hybrid, EV) and region; flag deviations and propose corrective actions.
• Track regulatory and homologation requirements (emissions standards, type-approval updates) that may impact product availability or specifications in Romania.
• Act as the local product authority – the go-to person for Sales, Marketing, Aftersales, and dealer partners on all product-related questions.

Candidate Profile:

• Bachelor’s or Master’s degree in Business, Marketing, Automotive Engineering, or a related field.
• Minimum 3–5 years of experience in product management, product marketing, or commercial roles within the automotive industry (OEM, importer, or distributor level).
• Strong understanding of the Romanian automotive market – segments, competitors, pricing dynamics, customer behavior.
• Proven ability to build competitive analyses, pricing models, and product positioning strategies.
• Excellent analytical skills – comfortable working with sales data, registration statistics, and financial models.
• Advanced Excel skills (pivot tables, data modeling); experience with BI tools (Power BI, Tableau) is a plus.
• Fluent English (written and spoken) – daily coordination with regional HQ; Romanian native.
• Strong presentation and communication skills – able to train dealers and present to senior management with equal clarity.
• Self-driven, structured, and able to manage multiple product launches simultaneously in a fast-paced start-up environment.
• Passion for the automotive industry; genuine curiosity about technology, electrification trends, and customer experience.

Benefits:

• Competitive salary package aligned with experience and market benchmarks.
• Company car.
• Performance-based bonus structure.
• Opportunity to shape the product strategy of two fast-growing automotive brands from the ground up in Romania.
• Dynamic, international work environment with direct exposure to European-level decision-making.
• Career growth potential within an expanding organization.

All candidates who meet the above qualifications are warmly encouraged to submit their applications online. We will reach out exclusively to those who are best suited for the role within a maximum of two weeks.

For other job opportunities, visit our website at www.puntoup.com and upload your CV to our database to remain eligible for both current and future positions. All applications are handled with the utmost confidentiality.

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