PuntoUP Recrutare Profesională caută un/o Manager Marketing for its client, a company in the Romanian food industry, recognized for its innovation and strong national presence across Retail and HoReCa. If you’re a strategic thinker with a passion for brand development and want to play a key role in shaping the future of a high-potential brand, we want to meet you.

Locație: Hybrid – Bucharest

Scopul principal al postului: Drive the marketing strategy and execution across all channels (online and offline), supporting business growth and brand awareness in line with company objectives.

Profilul jobului:

• Develop and implement the integrated marketing strategy aligned with the company’s commercial and strategic goals.
• Define clear action plans and oversee their implementation and performance.
• Plan, execute, and evaluate marketing campaigns (ATL, BTL) in collaboration with internal teams and external partners.
• Lead digital marketing activities including social media communication, website content management, SEO, paid traffic campaigns, and online awareness and conversion initiatives.
• Monitor market trends and consumer behavior to identify new opportunities and adapt marketing approaches accordingly.
• Manage and optimize the marketing budget to ensure efficient resource allocation and maximum impact.
• Coordinate in-store promotions, brand activations, and events (including festivals), together with the sales team.
• Contribute to packaging development: graphic concepts for new products, updates to the existing portfolio, and compliance with current legal regulations.
  

Profil Candidat:

• Bachelor’s degree in Marketing, Communication, Business, or a related field.
• 8–10 years of experience in a similar role, preferably within the FMCG industry.
• Proven track record in building and managing impactful brands.
• Solid understanding of digital marketing, social media, and SEO.
• Strong analytical and planning skills with hands-on execution capabilities.
• Creative, detail-oriented, and results-driven.
• Adaptable to fast-paced and dynamic environments.
• Knowledge of labeling regulations is a plus

Beneficii:

• Pachet salarial competitiv.
• A key role in developing a promising and scalable brand with international potential.
• A collaborative and innovation-driven work environment.
• Involvement in high-impact, diverse projects across the business.
• Real opportunities for personal and professional growth.
  

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