PuntoUP Recrutare Profesională is seeking a passionate and results-driven Digital Marketing Manager for an exciting international client in the skincare industry. If you’re ready to own the digital strategy of a fast-scaling beauty brand and drive innovation across global markets, this is your opportunity to make a real impact.
Locație: Hybrid – Bucharest or Chisinau
Scopul principal al postului: Design and execute powerful digital strategies to boost online sales, elevate brand awareness, and enhance customer engagement for a leading skincare brand.
Profilul jobului:
- Develop and implement end-to-end digital marketing strategies in line with the company’s branding and business goals
- Oversee digital campaigns across all key channels: TikTok Shop, Influencer Collaborations, Email Marketing, Social Media, Paid Ads, Affiliate Marketing, and Content Strategy
- Approve and manage content calendars for platforms including TikTok, Instagram, Pinterest, YouTube, and Facebook
- Optimize website performance, user journey, and conversion funnels for maximum ROI and customer retention
- Collaborate closely with the sales team to align marketing activities with revenue goals and explore cross-promotional opportunities
- Drive customer lifetime value (LTV) through retention-focused campaigns and community engagement
- Monitor performance across digital channels and report on KPIs, providing insights and recommendations
- Manage and allocate the marketing budget efficiently, ensuring cost-effective campaign execution
- Lead and support a growing marketing and customer service team, fostering a culture of performance and creativity
- Own the end-to-end Customer Journey and proactively improve SERM (Search Engine Reputation Management)
- Conduct regular market research and competitor analysis to spot trends, consumer insights, and strategic opportunities in the beauty/skincare space
Profil Candidat:
- Bachelor’s degree in Marketing, Communications, Business Administration, or related field
At least 3 years’ experience as a Digital Marketing Manager, ideally in beauty, skincare, or lifestyle industries - Fluent in English (written and spoken)
- Solid understanding of digital marketing tools, analytics, content trends, and beauty consumer behavior
- Proven success in running influencer campaigns and leveraging TikTok as a sales channel
- Highly data-literate, confident working with metrics, KPIs, and performance dashboards
- Strategic thinker with a hands-on approach, able to execute and lead cross-functional projects
- Excellent communication and team leadership skills
Beneficii:
- Competitive salary and performance bonus
- Plenty of room for you to grow in a high-growth startup in its early stages
- Learning and development budget for courses and conferences
- Hybrid workplace
- Ownership and Meritocracy: We aren’t clock watchers and work in a highly results-driven way. So, you can expect full autonomy to experiment with your ideas and meritocracy from us.
- Your birthday is a free day – celebrate yourself, no questions asked
Toți candidații care îndeplinesc calificările de mai sus sunt încurajați să își depună aplicațiile online. Vom contacta exclusiv persoanele cele mai potrivite pentru rol, în maximum două săptămâni.
Pentru alte oportunități de angajare, vizitați site-ul nostru la www.puntoup.com și să vă încărcați CV-ul în baza noastră de date pentru a rămâne eligibil pentru posturile curente și viitoare. Toate aplicațiile sunt tratate cu cea mai mare confidențialitate.
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