PuntoUP Professional Recruitment is seeking a passionate and results-driven Social Media Marketing Specialist for an exciting international client in the skincare industry. If you’re ready to own the digital strategy of a fast-scaling beauty brand and drive innovation across global markets, this is your opportunity to make a real impact.
Location: Hybrid – Bucharest or Chisinau
Main Purpose of the Job: Drive the social media strategy, content execution, and performance tracking to grow brand awareness, customer engagement, and online sales for a fast-growing skincare brand.
Job Profile:
- Develop and manage the social media content strategy and monthly calendars across TikTok, Instagram, YouTube, Pinterest, and Facebook
- Create and post engaging, high-quality content tailored to each platform and audience
- Manage and coordinate UGC creators, generating monthly concepts and ensuring content delivery
- Identify and build partnerships with influencers, especially for TikTok Shop campaigns
- Monitor and optimize performance metrics (followers, reach, engagement, conversions, etc.) for each platform
- Propose and test new channels and creative formats to expand the brand’s social presence
- Collaborate with the video production team to bring social concepts to life through impactful visuals
- Complete regular social media performance reports and deliver insights and actionable recommendations
- Participate in cross-functional projects that support brand marketing and digital growth
Candidate Profile:
- Bachelor’s degree in Marketing, Communications, or a related field
- Minimum of 1 year of experience as a Social Media or Digital Marketing Specialist
- Excellent written and spoken English skills
- Solid understanding of social media trends, platforms, influencer marketing, and content strategy
- Strong creative thinking, storytelling, and copywriting skills
- Skilled in tools like Canva, Adobe Photoshop, or similar design platforms
- Highly organized, detail-oriented, and comfortable working under tight deadlines
- Passionate about creating content that resonates with digital audiences
- Data-driven mindset with the ability to analyze performance and optimize accordingly
Benefits:
- Competitive salary and performance bonus
- Plenty of room for you to grow in a high-growth startup in its early stages
- Learning and development budget for courses and conferences
- Hybrid workplace
- Ownership and Meritocracy: We aren’t clock watchers and work in a highly results-driven way. So, you can expect full autonomy to experiment with your ideas and meritocracy from us.
- Your birthday is a free day – celebrate yourself, no questions asked
All candidates who meet the above qualifications are warmly encouraged to submit their applications online. We will reach out exclusively to those who are best suited for the role within a maximum of two weeks.
For other job opportunities, visit our website at www.puntoup.com and upload your CV to our database to remain eligible for both current and future positions. All applications are handled with the utmost confidentiality.
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